Printing brochures is an art unto itself in the world of commercial printing. Anyone can get a business card printed for their business, but designing a high-quality, slick brochure can do wonders for your business image. It helps you stay highly visible and competitive in your marketing efforts. Having commercial printing done online is becoming more popular and affords you the ability to have more creative control.
Here are some good tips to keep in mind before you have your brochure printed.
1. Carefully review your design. This includes the colors, text, and any other images. These are the elements that will be most important, so you want to make sure they meet your satisfaction completely before printing. Think about the content in your brochure from the customer’s point of view. Make sure it includes the information they would need to learn about your business, as well as how to contact you. Websites should be very clearly printed! If you choose to put your text in color, make sure it is printed on a background light enough to still easily read the text.
2. Make sure your images are high resolution. This is one of the easiest ways to make your brochure come out looking sleek and highly professional. Always ask to see a proofed brochure before printing the entire batch, as some computer images don’t print the way you are expecting. A good commercial printing company will make sure high resolution images are the norm.
3. Decide which kind of fold would best fit your marketing. There are a few options available—half folds, a three-panel fold, a double-panel fold, and a double gate fold.
4. Re-check the size. You want to ensure that the file you submit to the printer has the same paper size parameters as the paper the brochure will be printed on. You might be surprised at how often this mistake is made!
5. Be mindful of bleeds. The industry standard is to keep a 1/8 inch past the trim in order to ensure your final product looks good from every side. This means that when you are designing within your template, you can stretch your design just slightly past the edge of your template.
6. Full Color Printing. You will see the term “four color printing process” fairly often, especially among commercial printers. Make sure you utilize the four-color printing, as this is what guarantees your colors to be vivid and bright. You’ve spent the time designing your beautiful brochure, so you want to make sure it looks as stunning as possible! Note:Most computers work in RGB and must be converted to 4 color process. This can cause a color shift in the printed product.
For more information about commercial printing, please call Springer Press today!
Springer Press, LLC
3028 Corn Pickers Ln
Myrtle Beach, SC